Results
The challenge
Print-on-demand adds a step that ordinary apparel does not have. Every extra decision in that step costs orders.
- The customisation flow had too many steps and no live preview.
- Buyers could not tell what the finished print would actually look like.
- A large design catalogue with no discovery path — browsing was overwhelming.
- Print and delivery timelines were unclear, creating post-order support load.
Our approach
We rebuilt the customisation flow to be preview-first. The tee updates live as the customer picks a design, colour and placement, so there is no imagination gap between choosing and ordering.
Design discovery was restructured around themes and trends — categories people actually browse — rather than one endless grid.
Print and delivery timelines were made explicit before checkout, which removed the largest source of post-order messages.
For retention we added design collections and a returning-customer path, since print-on-demand economics live or die on repeat orders.
What we built
Preview-first customiser
Live preview updating with design, colour and placement — no imagination gap.
Design discovery
Themed and trending collections instead of one overwhelming grid.
Clear print timelines
Production and delivery expectations shown before checkout.
Repeat-buyer path
Design collections and returning-customer flows for print-on-demand economics.
Oversized fit guidance
Fit and measurement help specific to oversized cuts, reducing returns.
Mobile-first customiser
A customisation flow that works properly on a phone, where most traffic is.
The outcome
Customisation completion rate rose about 31% — the live preview removed the main point of hesitation.
Repeat purchase rate improved roughly 40% through design discovery and returning-customer flows, and average order value rose about 24%.
“People were dropping off at the customiser because they could not see what they were buying. Showing them fixed it.”
HindIX — founderResults shown are specific to this project and were reported by or measured with the client. They are illustrative of the work involved and are not a guarantee of similar outcomes — results depend on your products, pricing, traffic and market.