Results
The challenge
A combo store has a communication problem before it has a conversion problem. If the shopper reads it as two separate products, the whole advantage disappears.
- Combos were merchandised like single products, so the value was not obvious.
- Two garments meant two sizes — and a confusing size selection flow.
- Family shopping (men, women, kids) had no clear separation.
- Fit uncertainty was driving returns, which is expensive in apparel.
Our approach
We rebuilt the product page around the complete look: one hero image of the outfit worn together, one price, one clear saving versus buying separately, and both garments’ sizes selected in a single step.
Sizing was addressed directly — real measurements, fit notes and a size recommendation — because in apparel every avoided return is margin recovered.
Family segments were separated cleanly so a parent shopping for kids is not scrolling past menswear.
What we built
Complete-look PDP
One outfit image, one price, one visible saving — the combo reads instantly.
Two-garment size flow
Both sizes chosen in a single step instead of two confusing selectors.
Fit & measurement help
Real measurements, fit notes and a recommendation to cut returns.
Family segmentation
Clear men, women and kids paths so shoppers stay in context.
Combo cross-sells
Additional combos suggested by style rather than at random.
Mobile-first speed
Optimised apparel imagery for fast mobile browsing.
The outcome
Conversion improved about 36% once the combo was presented as one product rather than two.
Average order value rose roughly 29%, and size-related returns fell about 34% after the sizing content went in — the change that most directly protects margin.
“The moment the page showed one outfit at one price instead of two items, people understood what we sell.”
Seafolds — founderResults shown are specific to this project and were reported by or measured with the client. They are illustrative of the work involved and are not a guarantee of similar outcomes — results depend on your products, pricing, traffic and market.