GOOGLE ADS

Your website has to be 100% completed - customers can checkout - test it

Make sure Policies are added to the website footer:

Shipping Policy

Terms of Service

Privacy Policy

Refunds & Returns

Payments Policy

About Us

Contact Us

They have to match checkout policies (Shopify: Settings ➝ Policies)

Make sure the About Us and Contact Us pages are added not only to the footer but also to the header of your website

Add this contact information to the Contact Us page:

e-mail address

phone number

business name (it might be your store/brand name) and business address (it might be your home address), DO NOT USE VIRTUAL ADDRESS, use your real business or home address (THIS HAS TO BE IN THE COUNTRY OF YOUR CURRENT RESIDENCE) to get accepted in the Merchant Center.

Write your own product descriptions and titles - do not copy them 1:1 from other websites

Do not copy/import reviews from Amazon, AliExpress, eBay etc

If possible, take your own product photos

Do not copy images/banners from major retailers or copyrighted brands

Get rid of popups (you can add them later once you get approved in the Merchant Center)

Get rid of fake counters (you can add them later once you get approved in the Merchant Center)

Turn off sale countdown timers (you can add them later once you get approved in the Merchant Center)

Add homepage SEO - Meta Title and Description (Shopify: Online Store ➝ Preferences ➝ Title and meta description)

Make sure product descriptions are added in the Shopify product settings (Shopify: Products tab)

Turn off promotions/compare at the price in Shopify product settings, until you get accepted in the Merchant Center

Set low stock of each SKU in Shopify product settings, for example between 5-99 (don't set the products' availability at 100,000 because it's suspicious)

Add SKU number to each product variant. Each variant should have a unique SKU number.

Store currency in Shopify Settings (Shopify: Settings ➝ Store Details ➝ Store currency) has to match the Primary Target Country in which you are trying to get accepted. The Primary Target Country and the currency have to match the country of your current residence.

In other words, simply make sure the shipping currency matches the store currency. And the store currency should match the country of your current residence.

1. Add at least 1 payment method, the more, the better (Shopify: Settings ➝ Payments)
2. Make sure you meet the Returns & Refunds policy requirements - you can use the template added below (returns window, address for returns, contact phone number, contact email, how to ship a product eg. courier, who pays for shipping, where and how fast the money will be refunded), Customer Complaint - Faulty Product (returns window, address for returns, contact phone number, contact email, how to ship a product eg. courier, who pays for it, where and how fast the money will be refunded) - add all of this information to Terms of Service and Refunds & Returns policy
3. Refunds and Returns details (add it to Refunds & Returns policy and Terms of Service):
4. Shipping Policy template:
5. Contact Us page template:
6. Store Details in Shopify settings (Shopify: Settings ➝ Store Details) have to match the company address on the Contact Us page - this is not required
7. Edit the Shopify checkout settings accordingly: require first and last name, require shipping address phone number (Shopify: Settings ➝ Checkout ➝ Customer information)
8. Locations in Shopify settings should match the company address from the Contact Us page (Shopify: Settings ➝ Locations) - this is not required
9. Domain has to be secured with SSL protocol (green padlock icon next to website URL). If you purchased your domain directly in Shopify, it should have the SLL certificate installed by default - in this case, no action is required.
10. Store language and checkout language has to be the same (Shopify: Settings ➝ Languages) = (Shopify: Settings ➝ Checkout ➝ Checkout language)
11. A customer must have the option to purchase as an unregistered user. This is enabled by default, so if you didn't change it, no action is required.
12. Make sure there are no placeholder images (no empty spots for adding images in different sections) and no placeholder text (Lorem ipsum dolor sit amet) on your live website theme. If needed, customize your theme (Shopify: Online Store ➝ Themes ➝ Customize live theme)
13. SEMrush Page Audit - scanning for broken links (get rid of 404 error pages) - this is not required

1. Business Address in the Merchant Center account has to match the Contact Us page (THIS HAS TO BE IN THE COUNTRY OF YOUR CURRENT RESIDENCE)
2. Phone Number in the Merchant Center account has to match the Contact Us page (IT HAS TO BE A PHONE NUMBER FROM THE COUNTRY OF YOUR CURRENT RESIDENCE)
3. The domain URL that is verified in your Merchant Center account has to be the same as your store URL
4. Shipping Settings (shipping time & cost) in the Merchant Center have to match the website Shipping Policy page and Shopify Shipping Settings
5. Setup Sales Taxes only if you are trying to get your products approved in the United States