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Shopify guides, written by people who build stores

No fluff and no invented statistics. These are the answers we give clients on discovery calls, written down — costs, speed, migration, Shopify Plus and conversion.

Pricing

How much does a Shopify store cost in 2026?

Real cost layers — platform, theme, development, apps — with honest ranges and the four things that move the number.

Jul 20, 2026 · 7 min read
Comparison

Shopify vs a custom website: which is right for your brand?

An honest comparison of checkout, total cost, launch speed and control — and when custom is genuinely the right call.

Jul 12, 2026 · 6 min read
Performance

Why is my Shopify store slow?

Shopify hosting is not the problem. The six real causes inside your theme and apps, and what actually fixes each.

Jul 05, 2026 · 7 min read
Migration

Shopify migration checklist: before, during and after

What to export, how to map 301 redirects, what to test before cutover, and what to monitor after launch.

Jun 24, 2026 · 8 min read
Shopify Plus

Is Shopify Plus worth it?

The four reasons it genuinely pays for itself, and the signs you should stay on standard Shopify.

Jun 10, 2026 · 6 min read