Results
The challenge
You cannot demonstrate a scent through a screen, so a fragrance store has to translate smell into language, structure and confidence.
- Products were listed as a flat grid with no scent structure to guide choice.
- Notes were listed as bare keywords with no sense of how the fragrance develops.
- The design did not match the price point — premium product, ordinary storefront.
- First-time buyers hesitated to commit to a full bottle they had never smelled.
Our approach
We structured the catalogue by fragrance family and occasion — oud, floral, musk, fresh; daily wear, evening, gifting — so buyers navigate by what they like rather than by product name.
Notes were turned into a readable structure: top, heart and base, with how the fragrance evolves over wear and how long it lasts. That is the language fragrance buyers actually use.
To remove the commitment barrier we made discovery sets a first-class product — sample multiple fragrances, then buy the full bottle. It converts hesitant first-timers and raises order value at the same time.
The design itself was rebuilt to match the price point: dark, restrained, photography-led, with generous space.
What we built
Family & occasion structure
Navigate by oud, floral, musk, fresh — and by daily, evening or gifting.
Readable note pyramids
Top, heart and base notes with how the scent develops and how long it lasts.
Discovery sets
Sample-first products that remove the full-bottle risk for new buyers.
Premium visual design
Dark, photography-led design consistent with a luxury price point.
Gifting flow
Gift sets, presentation packaging and a clear gifting path for the season.
Trust & authenticity
Authenticity, longevity and sourcing detail placed near Add to Cart.
The outcome
Average order value rose about 58% — discovery sets did most of that work, because a sample set is a larger, easier first purchase than a single bottle.
Conversion on fragrance-family collection pages improved roughly 31%, and items per order rose by about 2.4.
“Letting people try before committing changed everything. They spend more on the first order, not less.”
Dubai Aroma — founderResults shown are specific to this project and were reported by or measured with the client. They are illustrative of the work involved and are not a guarantee of similar outcomes — results depend on your products, pricing, traffic and market.